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The Future of monster.com
Great article in Business Week “Recruiting Enough to Make a Monster Tremble“. Monster should tremble. At the rate Monster is going it will be as obsolete as the newspaper is today for job seekers.
Monster has significant image problem – they are like a four letter word. If you ask a job seeker what they think if Monster they will say, “I hate it, it is like sending my resume into a black hole.” Now I realize this is NOT the fault of Monster but rather the result of the non-responsive recruiter who receives the resume. But the job seeker does not see it that way. It is not unlike the consumer who blames their health insurance carrier for the quality of their medical care. The quality of care is the result of the doctor – not the insurance company. The result of the “black hole conspiracy” is the result of the recruiter on the other end…not the job board. But to the job seeker, Monster still “sucks”.
Monster is the white elephant in the Corporate Recruiting world – it has become the crutch to those who think they need it. The same caliber (if not better) of candidates can be sourced from Craig’s List, Employee Referral Programs and proficiency in LinkedIn. These sourcing strategies are significantly cheaper and have more value than the traditional job boards. In my last two years of corporate recruiting I hired over 100 people and NEVER used Monster to find a candidate.
Monster changed the way we as a nation searched for work and searched for candidates. It was revolutionary! Better customer service and new search technologies are not going to save them. They need to stop “fixing” things that are broken and instead “re-invent” the way we look for work AGAIN – THAT is what they do well.
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